Management Ph.D. Candidate & Marketing Teaching Assistant
Specializing in Consumer Behavior and Generative AI research, with expertise in marketing across diverse industries and passionate for understanding human-technology interactions.
I'm Nuno, a PhD candidate in Management at Nova School of Business and Economics, specializing in Consumer Behavior. My research focuses on understanding how consumers perceive and react to Generative Artificial Intelligence, exploring the intersection of technology and human behavior in today's rapidly evolving digital landscape.
As a Teaching Assistant in Marketing, I'm passionate about sharing knowledge and fostering the next generation of business leaders. My academic interests span Consumer Behavior, Generative AI, Entertainment, and Brand Management allowing me to explore diverse aspects of how people interact with brands and technologies.
Before pursuing my academic career, I gained valuable professional experience in marketing across multiple industries, including FMCG, Toys, Media, Telecommunications, and Entertainment. This diverse background provides me with a unique perspective on both theoretical concepts and practical applications.
Marketing courses at Nova School of Business and Economics
Consumer perception and reaction to Generative Artificial Intelligence
Invited speaker at academic and industry events, sharing insights on consumer psychology, generative AI, and marketing.
Marketing expertise across FMCG, Toys, Media, Telecom & Entertainment
Nova School of Business and Economics
Nova School of Business and Economics
Bachelor level instruction in Marketing courses, teaching 2 classes per semester with 36 students per class. Consistently achieving excellent student evaluations and recognition for teaching excellence.
Nova School of Business and Economics
2022–2023 Academic Year
Nova School of Business and Economics
Representing student interests and facilitating communication between students and faculty administration.
Nova School of Business and Economics
Managing behavioral research laboratory operations, coordinating experiments, and supporting research activities.
Cinemundo, Movie Industry
Led digital marketing strategies and campaigns for movie industry client, managing online presence and promotional activities.
Impresa, Media and Entertainment Industry
Developed and executed comprehensive marketing strategies for media and entertainment portfolio, driving brand awareness and audience engagement.
NOS SGPS, Telecommunications Industry
Supported marketing initiatives in telecommunications sector, contributing to campaign development and market analysis.
Ferrero, FMCG & Toys Industry
Assisted with global licensing and marketing projects at headquarters level, supporting international brand management and licensing operations.
Nova School of Business and Economics
Amélia de Mello Foundation
2023 - Curricular Part Excellence
Nova School of Business and Economics
Nova School of Business and Economics
WHU – Otto Beisheim School of Management
Exploring the intersection of consumer behavior and artificial intelligence through rigorous research and collaboration.
I'm always interested in discussing research opportunities, collaborations, or potential projects
Portugal
I'm always open to discussing new research opportunities, collaborations, or consulting projects. I'd love to hear from you.
Response time: Usually within 24 hours